PC Musthafa
SKU:
CEO & Co-founder, iD Fresh Food. A coolie’s son who went on to build a 2000 crore company - iD Fresh Food, selling idli dosa batter.
PC Musthafa - Motivational Speaker Profile
A school dropout, who went on to do his Engineering in Computer Science from NIT Calicut and MBA from IIM-Bangalore, Musthafa PC’s love for traditional Indian food complements his penchant for technology and innovation. In 2005, he joined hands with four of his cousins in Bengaluru to start iD Fresh Foods.
PC was born and brought up in a remote village in Wayanad district of Kerala, where his father worked as a daily wage labourer. His humble beginnings strengthened his social consciousness and resolve to help build a world, where everyone has equal opportunities. After spending initial years of his career at top MNCs in India and abroad, becoming an entrepreneur was a natural progression for PC. His aim was to provide employment opportunities to aspirants from rural India.
With iD Fresh Food, PC’s endeavour was to make fresh, home-made food accessible to one and all. He identified the gap in the market, afflicted with poor quality idli/dosa batter. In 2005, the company was the first in India to promote authentic Indian foods that are 100% natural and preservative-free. The team’s clarity on their brand philosophy has helped its evolution from a modest family-run business to a professionally-run organisation that currently operates in 24 cities across India and the UAE.
Started with an initial investment of Rs 25,000 by PC, iD Fresh Food has raised funding from Premji Invest, Azim Premji’s investment arm, and Helion Venture Partners. The company’s latest invention, iD Squeeze-and-Fry Vada Batter has been commended across the globe for its innovation.
As the brain behind India’s largest fresh food brand, PC has been lauded with many prestigious awards, such as the Forbes Tycoons of Tomorrow, India Today Make in India Award, JCI National Award, Vocational Excellence Award and Entrepreneur India Award, IIMB distinguished Alumni award, to name a few. Part of Indian Philanthropy Initiative, PC works closely with Directorate of Indian Army Veterans (DIAV) for the welfare of Army Martyrs’ kin. He is also part of the Prime Minister’s ‘Champions of Change’ team with a vision to build a new India by 2022.
Success is when results help you achieve the purpose of your life, reckons the avid reader and sports buff. He has been invited to share his success story at various esteemed platforms, including the Harvard Business School, MIT-Sloan and United Nations. With an emphasis on innovative packaging and unique product delivery, PC has helped pave the way for a revolution in the fresh food market in India.
To book PC Musthafa for your corporate event, function or conference, simply contact the Celebrity Speakers India team on +918652835000 or write to us - [email protected]
PC was born and brought up in a remote village in Wayanad district of Kerala, where his father worked as a daily wage labourer. His humble beginnings strengthened his social consciousness and resolve to help build a world, where everyone has equal opportunities. After spending initial years of his career at top MNCs in India and abroad, becoming an entrepreneur was a natural progression for PC. His aim was to provide employment opportunities to aspirants from rural India.
With iD Fresh Food, PC’s endeavour was to make fresh, home-made food accessible to one and all. He identified the gap in the market, afflicted with poor quality idli/dosa batter. In 2005, the company was the first in India to promote authentic Indian foods that are 100% natural and preservative-free. The team’s clarity on their brand philosophy has helped its evolution from a modest family-run business to a professionally-run organisation that currently operates in 24 cities across India and the UAE.
Started with an initial investment of Rs 25,000 by PC, iD Fresh Food has raised funding from Premji Invest, Azim Premji’s investment arm, and Helion Venture Partners. The company’s latest invention, iD Squeeze-and-Fry Vada Batter has been commended across the globe for its innovation.
As the brain behind India’s largest fresh food brand, PC has been lauded with many prestigious awards, such as the Forbes Tycoons of Tomorrow, India Today Make in India Award, JCI National Award, Vocational Excellence Award and Entrepreneur India Award, IIMB distinguished Alumni award, to name a few. Part of Indian Philanthropy Initiative, PC works closely with Directorate of Indian Army Veterans (DIAV) for the welfare of Army Martyrs’ kin. He is also part of the Prime Minister’s ‘Champions of Change’ team with a vision to build a new India by 2022.
Success is when results help you achieve the purpose of your life, reckons the avid reader and sports buff. He has been invited to share his success story at various esteemed platforms, including the Harvard Business School, MIT-Sloan and United Nations. With an emphasis on innovative packaging and unique product delivery, PC has helped pave the way for a revolution in the fresh food market in India.
To book PC Musthafa for your corporate event, function or conference, simply contact the Celebrity Speakers India team on +918652835000 or write to us - [email protected]
PC Musthafa - Speaking Topics.
- Innovation
- Entrepreneurship
- Motivational
- Entrepreneurship / challenges
- Innovation using common-sense
- Business ethics
- Power of determination
- Importance of failures
- Trust as a currency ... building business using trust
- How to build a consumer brand?
- Building viral videos - 3 case studies
- Importance of technology - iD's case study
- Fresh sells - future of retail
- Tech driven distribution business - iD's case study
PC Musthafa - Motivational Videos
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